Discover the
NEW Program from PRITCHETT—

The You² Method™ experience delivers a fundamentally different way to break performance ceilings and multiply results without multiplying effort.

Right now, in this moment, you are capable of exponential improvement in your performance.

Life is prepared to give you a breakthrough experience. You can accelerate your achievements... jump to a higher orbit of performance... enjoy a completely different plane of success.

You can become you squared.

you²: A High-Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps
you² — A High-Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps
Making a quantum leap—going from you to you²—means accomplishing far more, in less time, with only a fraction of the effort you've been giving.
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Luck plays a massively important role in shaping your life and your greatest achievements. In Lucky You, psychologist and best-selling author Price Pritchett provides a 12-step psychological strategy for engineering good fortune into your life.

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Energy-

When You Crash and Burn

June 2, 2026

If you go for a quantum leap, expect failure. That’s simply part of the process.

That’s not a signal to give up, doesn’t mean you’re chasing a stupid goal, or prove that you don’t have what it takes to reach it.

Big ambitions introduce you to new risks, and you shouldn’t expect it . . .

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Position yourself for breakthrough performance and become the best possible you!

Hundreds of thousands of lives have been touched by Dr. Price Pritchett's powerful you² messages. Sign up to listen to the first 2 chapters of the you² audiobook and to receive monthly emails with insights, articles, offers, and more!

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See what everyone is talking about!

Explore the you² collection of handbooks, audiobooks, and digital books to help you make your quantum leap. Purchase for yourself or give as a gift.

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learn The Quantum Leap Strategy

The quantum leap strategy, with its 4-step process, defines the "minimum effective dose" (MED) behaviors that can spin you into the higher orbit of you². Quantum leaps imply speed, breakthrough performance, and less effort. That trifecta demands ruthless simplicity, an elegant “less is more” approach that powers geometric gains. Hover over the steps to read more about each behavior.

1
AIMING POINT
Define precisely where you want to be at the end of your quantum leap. Write down your goal as if you have already achieved it. Give yourself a clear and concise description of the exceptional outcome you seek.
1
AIMING POINT
2
PURSUIT
you2 pursuit involves trying differently, not harder, and taking a new set of risks. It’s improvising, experimenting, and using “positive failure” to move relentlessly toward your goal in an iterative fashion.
2
PURSUIT
3
MINDWORK
Manage your mental state—your thought patterns, mindset, and mood—because performance begins inside the brain.
3
MINDWORK
4
TRACKING
Record your actions in pursuit of you2. Track your progress in a conscientious and consistent manner.
4
TRACKING
 

Achieving Maximum you

Take the next step towards your performance breakthrough!

Pritchett has many ways to provide lift in your journey from you to you². Explore the following resources that can help you make a quantum leap.

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Break away from incremental gains and achieve a true breakthrough in performance.

Foundations teaches you The You² Method™—a proven framework for breakthrough performance built around strategic focus, disciplined pursuit, powerful mindset, and intelligent tracking.

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Position yourself for breakthrough performance and become the best possible you!

Hundreds of thousands of lives have been touched by Dr. Price Pritchett's powerful you² messages. Sign up to listen to the first 2 chapters of the you² audiobook and to receive monthly emails with insights, articles, offers, and more!

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Price Pritchett is one of the foremost experts on fast-growth strategies and breakthrough performance. His firm—PRITCHETT, LP—is recognized worldwide for its thought leadership on mergers, corporate culture, change management, and accelerated achievement. His writings define the behaviors and individual mindset underlying fast growth and innovation.

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you² Quiz - Are You Playing to Win, or Playing Not to Lose?

Do you typically "play to win" or "play not to lose"? We're each guided by our habits, thought patterns, individual talents and, of course, by the situation at hand. Some behaviors come more naturally to us than others.

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