Right now, in this moment, you are capable of exponential improvement in your performance.

Life is prepared to give you a breakthrough experience. You can accelerate your achievements... jump to a higher orbit of performance... enjoy a completely different plane of success.

You can become you squared.

you²: A High-Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps
you² — A High-Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps

Making a quantum leap—going from you to you²—means accomplishing far more, in less time, with only a fraction of the effort you've been giving.

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The Sticky Place

December 5, 2023


I’m a believer in you.
Take that seriously. There’s no doubt in my mind that you have the potential for breakthrough gains in achievement. I believe your big dreams are yours for the taking.
But here’s the thing: You have to...

Position yourself for breakthrough performance and become the best possible you!

Hundreds of thousands of lives have been touched by Dr. Price Pritchett's powerful you² messages. Sign up to listen to the first 2 chapters of the you² audiobook and to receive monthly emails with insights, articles, offers, and more!

See what everyone is talking about!

Explore the you² collection of handbooks, audiobooks, and digital books to help you make your quantum leap. Purchase for yourself or give as a gift.

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learn The Quantum Leap Strategy

The quantum leap strategy, with its 4-step process, defines the "minimum effective dose" (MED) behaviors that can spin you into the higher orbit of you². Quantum leaps imply speed, breakthrough performance, and less effort. That trifecta demands ruthless simplicity, an elegant “less is more” approach that powers geometric gains. Hover over the steps to read more about each behavior.

1
AIMING POINT
Define precisely where you want to be at the end of your quantum leap. Write down your goal as if you have already achieved it. Give yourself a clear and concise description of the exceptional outcome you seek.
1
AIMING POINT
2
PURSUIT
you2 pursuit involves trying differently, not harder, and taking a new set of risks. It’s improvising, experimenting, and using “positive failure” to move relentlessly toward your goal in an iterative fashion.
2
PURSUIT
3
MINDWORK
Manage your mental state—your thought patterns, mindset, and mood—because performance begins inside the brain.
3
MINDWORK
4
TRACKING
Record your actions in pursuit of you2. Track your progress in a conscientious and consistent manner.
4
TRACKING
 

Achieving Maximum you

Take the next step towards your performance breakthrough!

Pritchett has many ways to provide lift in your journey from you to you². Explore the following resources that can help you make a quantum leap.

Imagine yourself making a quantum leap in performance—going from you to "you squared" —and achieving your biggest ambitions. The 16 tightly crafted videos in the you² Master Class provide piercing insights you can use immediately to design and launch your quantum leap.

Price Pritchett is one of the foremost experts on fast-growth strategies and breakthrough performance. His firm—PRITCHETT, LP—is recognized worldwide for its thought leadership on mergers, corporate culture, change management, and accelerated achievement. His writings define the behaviors and individual mindset underlying fast growth and innovation.

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Do you typically "play to win" or "play not to lose"? We're each guided by our habits, thought patterns, individual talents and, of course, by the situation at hand. Some behaviors come more naturally to us than others.