you² Testimonials

Price Pritchett is the world's #1 writer on the fast-growth game of mergers and acquisitions. His firm—PRITCHETT, LP—has decades of experience consulting to America's top corporations, helping them achieve quantum leaps via M&A. In his fascinating handbook, you², Price shows how to make your own quantum leap as an individual, going from you to "you squared." If you have a bold ambition but it seems out of reach, you should read you². If you're carrying a big dream inside but are afraid to go for it, you² coaches you toward breakthrough. Price is the go-to expert on how you or your team can self-innovate, make a quantum leap, and achieve exponential gains.

Marshall Goldsmith

Advisor to 150 major CEOs
Named "World's #1 Leadership Thinker"
Honored as "World's #1 Executive Coach"
Author or editor of 35 books

People often ask me what my favorite books are. There is one book that keeps coming up over and over again. It's called you², by Price Pritchett. I fell in love with this book when I first read it, and I've been reading it for years. I carry a copy in my case all the time. It's only 36 pages, but every page takes you to another dimension. This short book will stretch your mind every time you read it.

Bob Proctor

Author & CEO, LifeSuccess Productions

Proctor Gallagher Institute

Thank you to Price Pritchett for this little book which, surprisingly, made me feel empathy for flies. I'd never considered that I sometimes approach answers to challenges in the same manner as a fly trying to escape a room through a closed window, instead of through the open door. A futile buzz. you² is an elegant read, as elegant as the world of quantum leaping that Pritchett advocates as a replacement for simply doubling down on the methods that may have produced incremental growth in the past, but might be trapping us behind that closed window in the present, rather than resulting in the freedom to take grander, bolder, unexpected and unmapped actions that can result in exponential personal growth and achievement. A quick read, leaving plenty of time to thoughtfully mull the contents en route to a quantum leap of your own. Inspiration and guidance that gives a little shove toward taking risk, embracing uncertainty, and being willing to discover the next path as it's traveled.

Whitney Johnson

Bestselling author of Build An A Team

Thinkers50, Leading Management Thinkers

you² is one of my all-time favorite books.  I don't know if anybody's ever going to write anything better than what's in this beautiful gem. I've read this book, easily 50 times, cover to cover, and looked at it and referenced it easily 500 times.  I've given out probably 5,000 copies of the book.  People say it's had a profound shift on their thinking and they all just say, 'Wow!'

John Assaraf

Bestselling Author & CEO


You are successful and ambitious. You don't just want to get to the next level, but to the one after that and after that and after that. You cannot do that by working harder, or smarter, or managing your time better. You have to think differently. And you² by Price Pritchett is hands down the best monograph on the subject I have seen.  This slim volume is a must read for entrepreneurs. And for anyone who feels stuck in life. I cannot recommend it strongly enough. Get it. Read it. Wait a week and read it again. Repeat. Let the ideas soak into your very being.  And be prepared for massive change in your life.

Srikumar Rao

Consultant, TED Speaker & Author

It is very easy to see what makes people and companies successful.  Our most successful clients do not follow a linear path to success.  They do not compete or play the game the same way everyone else does.  Those who succeed at the highest levels think and act differently.  you² will not only give you the framework for thinking and acting differently, but also provide a proven roadmap for making quantum leaps.

Thor Conklin

Peak Performers Podcast
Executive Coach & Profitability Consultant